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Shopify President Harley Finkelstein says the company's Audiences tool, pooling data for upload to Meta and Google's ad platforms, is a key focus going forward (Tim Bradshaw/Financial Times) https://ift.tt/vdHw8Iz

Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company's Audiences tool, pooling data for upload to Meta and Google's ad platforms, is a key focus going forward  —  Canadian ecommerce group touts new tool that allows retailers to pool customer data and better target ads



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